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Acrobatia utilizes Social Media Marketing (SMM) as a digital marketing strategy to connect with a specific audience, boost brand awareness, and achieve business objectives. By creating engaging content, posting strategically, and interacting with the community, SMM helps establish a solid online presence. It covers various platforms like Facebook, Instagram, Twitter, LinkedIn, tailoring content to suit each platform's audience and features. Through fostering meaningful engagement, SMM builds brand loyalty, encourages user participation, and facilitates content sharing. Additionally, paid social media ads enable precise targeting of desired demographics, maximizing the impact of promotional efforts and delivering measurable outcomes.